How to Name Your Business?

Choosing a name for your business is an important step. You need to make sure this is understandable. And it reveals what you’re doing. At the same time it should be as catchy as people remember. It may take time to find the right name.

Once you decide on a name, you need to register it so that your company’s identity is protected. How to register a company in India is a few step process.

When it comes to registering your business name, you have many options. You can use them either individually or together.

Why register a name?

When you register a business name so no one can use it. So you’re protecting your company against someone who does business under the same name. The name of your business helps customers find you.

There are three options for business name registration.

  1. Use a Doing Business As

The easiest way to register a business is to file a DBA. It’s also known as registering a fictitious business name in your state or county clerk’s office. Make sure there is no other business using the same name first. You have to pay a small fee to file this. And publish a notice in the newspaper of that name. The most common method is to file a DBA used by sole proprietors.

If you want to open a bank account in the name of your business, the bank will need this filing.

  1. Create a business structure

Next, create a proper business structure. Creating an LLC or a corporation not only allows you to set up a business structure that can provide many protections and benefits, but you also register the business name in doing so.

  1. Register a Trademark

Third, trademark your business name is another option. When you register a trademark in your state, another company may not use your company’s name within your state. You get extra protection for this. Federal trademark registration provides protection in every state.

To trademark a name with the central government, you must file an application with the Patent and Trademark Office of the Government of India. You have to pay for this. Make sure someone else isn’t trademark with the same name. When you trademark your business name, you can take action against those who violate it.

Registering your business name is a crucial step and provides you with a variety of protections. Taking action thus regulates your business, and gives you the assurance that your business name can’t be used by anyone else.